Red Mercury Unleashes Groundbreaking AI-Generated Music Video "Follow Me"
London, UK - Jan. 12, 2023
Red Mercury, a London based duo, has released their latest music video "Follow Me" on Monday, January 9, 2023, and it's making waves in the music industry.
The video, which was created using a combination of source video and text suggestions, was produced using cutting-edge AI applications such as Stable Diffusion, Dall-E, and Midjourney, as well as custom code. The band's producer and software developer, Steve Gregory, who has been working in the artificial intelligence area for since the 1990s, led the project.
"I really wanted to see if it was possible as a proof of concept," said Gregory. "It's a way to both generate unique content but also makes visual effects easier by removing much of the difficult work associated with green screens and rotoscoping. "
This is not the first time Gregory has combined his love of music and video with groundbreaking technology. He began his career as a research computer scientist and went on to work for music technology startups in San Francisco during the Dotcom era. This development work led to advances widely used in the industry, including companies such Avid, Ableton, and Apple. He later moved to the UK, where he has worked with clients such as Coutts Bank, the British Army, Microsoft, and BMW.
Red Mercury is already back in the studio working on their next video commission. "The tools are evolving by the day, and I anticipate that high quality movie level visual effects and content will be available this year" says Steve Gregory.
Watch the groundbreaking AI-generated music video "Follow Me" on Red Mercury's official YouTube channel.